
Speaking of serious scholarship, I want to follow up on Steve's note that we purchased a Johnny Cash CD today. The title of the CD is "Johnny Cash: The Legend" (Columbia, 2005). The picture, stolen by Wikipedia and re-stolen here, is featured in the CD. Read about this image at wikipedia. The research is worthwhile:
http://en.wikipedia.org/wiki/Johnny_Cash Johnny Cash should be considered as the patron saint of necromedia theory. The man in black embraced his finitude to the point of making his own deteriorating health a public phenomenon. He revised Trent Reznor's song "Hurt" so that it pointed not to the self-pitying/self-loathing diatribe of a heroine addict, but the reflective/repentant swan song of an ageing celebrity. Check out the video here (the song was nominated for a Grammy):
http://www.losthighwayrecords.com/e/cash11403.html
The song on our new CD that struck me the most was "Piece by Piece," which I hadn't heard in years. The song is about a southern guy (Johnny Cash is perfect list'nin' on the road from GA to LA) who moves to Detroit and works on the assembly line. He plans to build himself a Cadillac by stealing one part at a time from the plant. But by the time he attempts to put the car together, he realizes that he has parts from 20 years of manufacturing, and they don't fit together. But he persists, retrofits himself a Cadillac, and takes his wife out for a ride.
This is a perfect analogy for what it's like to create a Digital Media Studies Program. If you try to put it together piece by piece over several years, you end up with a monster. Why? Because digital media changes by the nano-second. The curriculum you designed last year is outdated after three monhts of its approval by the board. The course you design for the fall term is outdated by the winter term. As Steve experienced just today, students come in with version X of the software in a lab where you're teaching version A,B or C. Running a Digital Media program requires constant running. Or, put more eloquently, it's like building a brand new car piece by piece over a period of 20 years. By the time you get all the parts together, they're mismatched and outdated.
Well, maybe it's not that bad. But it's close. I'm going to use this analogy--and play the song--at the
Conference of Society for Literature, Science and the Arts in Chicago, which is where we're heading in a few days. The title of my talk is "What Is Digital Media Studies?" This is also the title of a book I'm co-editing with the one and only Jeff Rutenbeck of the University of Denver. One way around the retrofitting problem is to build the program--or the car--all at once. Devise the curriculum, create the courses, and hire the faculty. Then once you have gathered all the pieces and built the "car," it's much easier to replace pieces as they become outmoded. But the university administration has to be willing to make the investment, or a program director is destined to build a monster. In short: buy the car (even if you have to borrow the money); don't steal the parts.
You see: Johnny Cash IS serious scholarship.
Here are the song lyrics to "One Piece at a Time," courtesy of metrolyrics.com. I'll take them off if the record company comes after me. But I don't think Johnny would have minded.
Well, I left Kentucky back in '49
An' went to Detroit workin' on a 'sembly line
The first year they had me puttin' wheels on cadillacs
Every day I'd watch them beauties roll by
And sometimes I'd hang my head and cry
'Cause I always wanted me one that was long and black.
One day I devised myself a plan
That should be the envy of most any man
I'd sneak it out of there in a lunchbox in my hand
Now gettin' caught meant gettin' fired
But I figured I'd have it all by the time I retired
I'd have me a car worth at least a hundred grand.
CHORUS
I'd get it one piece at a time
And it wouldn't cost me a dime
You'll know it's me when I come through your town
I'm gonna ride around in style
I'm gonna drive everybody wild
'Cause I'll have the only one there is a round.
So the very next day when I punched in
With my big lunchbox and with help from my friends
I left that day with a lunch box full of gears
Now, I never considered myself a thief
GM wouldn't miss just one little piece
Especially if I strung it out over several years.
The first day I got me a fuel pump
And the next day I got me an engine and a trunk
Then I got me a transmission and all of the chrome
The little things I could get in my big lunchbox
Like nuts, an' bolts, and all four shocks
But the big stuff we snuck out in my buddy's mobile home.
Now, up to now my plan went all right
'Til we tried to put it all together one night
And that's when we noticed that something was definitely wrong.
The transmission was a '53
And the motor turned out to be a '73
And when we tried to put in the bolts all the holes were gone.
So we drilled it out so that it would fit
And with a little bit of help with an A-daptor kit
We had that engine runnin' just like a song
Now the headlight' was another sight
We had two on the left and one on the right
But when we pulled out the switch all three of 'em come on.
The back end looked kinda funny too
But we put it together and when we got thru
Well, that's when we noticed that we only had one tail-fin
About that time my wife walked out
And I could see in her eyes that she had her doubts
But she opened the door and said "Honey, take me for a spin."
So we drove up town just to get the tags
And I headed her right on down main drag
I could hear everybody laughin' for blocks around
But up there at the court house they didn't laugh
'Cause to type it up it took the whole staff
And when they got through the title weighed sixty pounds.
CHORUS
I got it one piece at a time
And it didn't cost me a dime
You'll know it's me when I come through your town
I'm gonna ride around in style
I'm gonna drive everybody wild
'Cause I'll have the only one there is around.
(Spoken) Ugh! Yow, RED RYDER
This is the COTTON MOUTH
In the PSYCHO-BILLY CADILLAC Come on
Huh, This is the COTTON MOUTH
And negatory on the cost of this mow-chine there RED RYDER
You might say I went right up to the factory
And picked it up, it's cheaper that way
Ugh!, what model is it?
Well, It's a '49, '50, '51, '52, '53, '54, '55, '56
'57, '58' 59' automobile
It's a '60, '61, '62, '63, '64, '65, '66, '67
'68, '69, '70 automobile.